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Articles by OG
Essays on AI, ownership and outcomes by Olivier Gomez (OG), CEO of IAC.ai.
06/10/2026Who Changes It After They Leave?The one question to ask before any vendor builds your AI.Read the article →23/09/2026AI Does Not Need to Go Rogue to Become Dangerous. Are We Still in Control?Read the article →17/09/2026AI Could Threaten Humanity. How Should We Respond?When the people building AI warn that we could lose control of it, we should listen carefully. Then we should ask for evidence.Read the article →09/09/2026The Next AI Advantage Will Be Management, Not More AgentsFor the past few years, the enterprise AI conversation has focused on adoption.Read the article →03/09/2026Your Brand Is No Longer Speaking Directly to the CustomerSomething fundamental is changing in the customer journey.Read the article →27/08/2026Attention Is Becoming a Competitive AdvantageTL;DR • You did not choose to spend ninety minutes on your phone.Read the article →16/08/2026The Human Company That Went AI First: What Club Med Is Teaching Every LeaderWatch now | A travel brand built on human warmth just hit an 85 percent AI production rate.Read the article →13/08/2026Your AI Programme Is Not Compute ConstrainedI ask two questions in every AI conversation I walk into.Read the article →12/08/2026Your AI KPIs Are All Green. Your CFO Sees Nothing.That is not a measurement problem.Read the article →05/08/2026The Real AI Risk Is Not Underspending. It Is Spending Without Ownership.Three questions to answer before you approve another AI budget.Read the article →
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