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Case study 07 · Retail distribution and ecommerce

87% faster order lead time, from every channel to the ERP

Retail distribution and ecommerce · Spain, then Portugal · with a partner. Client anonymized under NDA.

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IAC.ai: 87% faster order lead time, from every channel to the ERP

The case at a glance

The situation, what we did, and the result.

IAC.ai: 87% faster order lead time, from every channel to the ERP
The client situation

The challenge

Orders came from marketplaces, a web shop, EDI, email and a portal, with no single layer to run them.

IAC.ai: Built, live and paying: four delivered results
What we did

Our work

  • One execution layer: order intake, ERP sync, invoicing and exceptions
  • Live in Spain, now extending to Portugal
  • Next: a group-level AI control tower
IAC.ai: The value of all nine case studies, on one page
The result

What the client got

87%faster order lead time
5order channels in one flow
2countries
1execution layer for the group

Client anonymized under NDA. Figures are delivered results from Spain.

How the engagement created value

From order complexity to a stable execution layer, built to scale.

IAC.ai: How the engagement created value
What this unlocked
Production-grade foundationPortugal rollout pathGroup Center of Excellence model
1
Delivery modelBuild, run, improve

Order intake, ERP sync, invoicing, exception handling and governance.

2
Scope covered5 workstreams

Channels, ERP integration, validation logic, invoicing, exceptions and governance.

3
Key outputsStable, industrialized flows

Critical logic industrialized, and a roadmap for Portugal.

4
Operational impact87% lead time reduction

Across channel-to-ERP execution in Spain, once critical logic was stabilized and industrialized.

5
Business impactMulti-country rollout

The Spain model extended into Portugal, aiming at a group-level AI control tower.

6
Why it workedEmbedded, not one-off

An embedded operating model: a reusable execution layer that powers the Portugal expansion.

From Spain execution to group-wide intelligent operations.

In detail

Five workstreams, one execution layer, two countries

IAC.ai: Five Workstreams. One Execution Layer. Two Countries.
Why this approach worked

Spain proved the model in a complex setting with many integrations. Portugal extends it into intelligent operations. Each step builds toward a group-level AI control tower.

Why it mattered for the client
  • Spain foundation: order orchestration, validation, invoicing support and stable operations around A3ERP.
  • Portugal expansion: the model extended into ecommerce operations with AI, orchestration and workflow automation.
  • Group control tower: one view of activity, monitoring, business logic and AI-assisted decisions across markets.
Order intake

Multi-channel order orchestration

All channel inputs, Mirakl, WooCommerce, EDI, email and portal, turned into one execution flow.

All channels connectedOne intake layer
ERP integration

A3ERP sync and validation

Customer-specific product mapping, validation logic, ERP sync and data enrichment, to cut manual effort.

ERP sync liveMapping automated
Invoicing

Invoice and finance flows

Automated invoicing support, pricing and validation logic, and finance flows across channels.

Less invoice frictionFinance flows automated
Exceptions

Exception handling and resolution

Agent-based exception handling, proactive resolution triggers, and less back and forth with stores.

87% lead time cutExceptions automated
Governance and scale

Portugal expansion and group CoE

The Spain model extended to Portugal, with a group AI control tower as the target.

Portugal signedGroup CoE roadmap
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The offer behind this result2.2 Project or dedicated team

A fixed scope with a finish line, or a team we manage over months. We own the result. You approve every step.

For you
Steps we owned
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